Skool Studios x Bulletproof Cycling Club
Skool Studios completely revitalized Bulletproof Cycling Club’s brand. Their designs captured the essence of our community, and the content they created has been a game changer in keeping members engaged. The growth we’ve experienced in membership, revenue, and engagement speaks volumes to their expertise. They’ve been an invaluable partner in our success. -Scott Maclean
Bulletproof Cycling Club's Now have over 250+members, Using Skool Studios One Subscription"
Problems
- Generic Branding: Bulletproof Cycling Club's branding was generic and didn’t capture the adrenaline and community-driven spirit of its members.
- Low Website Conversions: The website’s design and content failed to clearly communicate the benefits of joining the club, leading to low conversion rates.
- Limited Member Engagement: Content lacked variety, making it difficult to engage both casual cyclists and hardcore enthusiasts effectively.
- Weak Social Media Presence: Social media content wasn’t visually dynamic, resulting in limited follower growth and low engagement across platforms.
Solutions
🎨 Dynamic Brand Redesign: Skool Studios redefined Bulletproof Cycling Club’s visual identity with a bold, action-packed design that resonated with cycling enthusiasts and highlighted the club’s unique culture.
📈 Website Overhaul: We redesigned the club’s website, incorporating high-impact visuals, streamlined messaging, and clear calls to action, resulting in significantly higher conversion rates.
📚 Enhanced Member Content: Skool Studios produced a wide range of content, including training videos, gear guides, and infographics tailored to different levels of cycling enthusiasts, boosting engagement across the board.
📱 Social Media Revamp: We developed visually captivating social media posts and campaigns, boosting follower engagement and promoting a stronger online community presence.
Results
Before
Community Members: 70
Monthly Revenue: $7,000
Member Engagement Rate: 28%
Email Open Rate: 17%
After
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Community Members: 265+
Monthly Revenue: $25,000+
Member Engagement Rate: 75%
Email Open Rate: 51%